Saving the planet one tomato at a time...

拯救这个星球，从一颗果子开始...

Did you know? Australians waste 5 million tonnes of food every year (that’s over 20 billion dollars)!
 
So often, fruits and vegetables don’t appear on supermarket shelves simply because they are ugly, marked or just not perfect looking. As a result of our picky buying habits, often many perfectly good fruit and vegetables end up in landfill.
 
As part of a new initiative at MX Supermarket, we hope to change all of that!
 
We will be working with various farmers and produce distributors to sell second grade (but still perfect) fruits and vegetables. This is in addition to all the premium quality fruits and vegetables that we currently offer. As a buyer, you can also save big dollars while at the same time help your local farmers (and the planet)!
 
You can see the products we have on offer at https://maxmart.com.au/product-tag/second-chance/
 
Over time, we will be bringing you more and more products. So keep tuned!
 
We hope you are as excited as we are, because everyone deserves a second chance!
 
The MX Supermarket Team.
 
 
你知道吗? 澳洲人每年会浪费大概五百万吨的食物，造成的损失高达两千万澳币！！
 
虽然营养成分没有差别，很多长得丑的水果和蔬菜仅仅因为颜值较低而被超市拒之门外，由于大家对“美丽“水果的喜爱，非常多的水果蔬菜都被白白浪费，这样不仅对农民来说是一种损失，更会造成严重的环境污染。研究表明，20%-30%的温室气体来自于农业污染。成批的“丑果蔬”被扔在露天垃圾场，在降解过程中，会产生大量温室气体，这在很大程度上加剧了全球气候变暖。政府间气候变化专门委员会（IPCC）指出，减少农业产量可以改善全球变暖问题，但效果甚微，如果消费者能够转变消费观念，接受“丑果蔬”，这对环境问题的改善将起到决定性作用。
 
了解这一现状的我们决定竭力帮助农民们销售“丑果蔬”。尽管他们颜值不高，但是依旧健康美味。当然，我们依旧会为您持续提供品质优良，外型美观的蔬菜。而作为顾客，您也将有额外的选择能够通过购买这些蔬果减少碳排放，与此同时也能获得同样质优但更加实惠的新鲜果蔬。
 
从眼下来看，“丑果蔬”既能节省资金，又对人的身体健康有益，从长远角度来看，“丑果蔬”不仅能提高全球粮食的供应能力，还能改善人类的生活环境。由此看来，“丑果蔬”的地位不容小觑。